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Trendy threads for children designed in Europe, USA & Canada



On the racks in children’s stores and on countless online shopping portals, as far as the eye could see, everything was brightly colored and somewhat complicated. there were so many choices, most of them springing from a surprisingly narrow set of beliefs. one, that children are creatures of limited expression; and two, that parenthood and great taste are mutually exclusive.

We believed children were simply potential people. they had their own ideas and perspectives.
and while we knew first hand how profoundly having a child could change you, it had never occurred to us that becoming a parent meant you had to stop being cool.